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Analysis of Marketing Mix Tools of a chosen Company
 Kalná, Iveta ; Svoboda, Petr (advisor) ; Řepová, Helena (referee)
The aim of this bachelor thesis is analysis of the present marketing mix of ZOO Jihlava. The thesis is devided into theoretical and practical part. The theoretical one is concerned with a definition and characterization of the services, marketing services and a problems of a particular devices of extended marketing mix. Alongside this part will be a foundation for practical part. The core of the practical part is also a detailed analysis of marketing mix. The section of this part is the SWOT analysis made by me using individual matrixes. In the end of this thesis is evaluation of present marketing mix with the recommendation on the basis of this investigation and made SWOT analysis.
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