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Komunikačná stratégia firmy Mall.sk na sociálnych sietiach
 Kačenka, Vratko
This work is focused on designing the most effective way of communication for company MALL.SK on a social network Facebook in a form of paid advertising. In the theoretical part, the work deals mainly with e-business, marketing communication on the internet, advertising and social media and networks, especially the social network Facebook. The aim of this work is to recommend company MALL.SK the most effective way of setting up ads on the Facebook social network so as to bring as much traffic as possible with lowest costs.
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