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Business plan
 KINKOROVÁ, Nikola
The bachelor thesis deals with the business plan. The aim of the work is to create a business plan, specifically to open a new confectionery. The main goal is to assess whether the opening of Láska is realistic. Another goal is to find out what finances will be needed to open and operate. The theoretical part describes the basic concepts related to the issue. To write the theoretical part, the study of professional literature and experience gained from studying at the University of South Bohemia is used. The practical part deals with a specific business plan, containing a description of products, customers and competitors. Calculations of individual products are also processed. Our own experience, a structured interview with the owner of the café and a structured questionnaire are used to process the practical part. A SWOT analysis is used to identify the strengths and weaknesses of the company.
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