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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
CSR profile in international R&D company
 Křivánková, Martina
The diploma thesis focuses on the topic of corporate social responsibility (CSR) and the main aim is to propose an implementation process for integrating the concept of CSR into the business strategy of a selected company. The theoretical part explains the meaning of CSR in more detail. The practical part includes an analysis of the current CSR situation through means of qualitative interviews and quantitative surveys. Results and information acquired during the research serve as a foundation for recommending a CSR implementation strategy which can be used in any similar company within the R&D industry. The overall process used during the creation of the thesis can be applied in any other company that wants to include socially responsible behavior in its business policy.
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Proposal of a CSR strategy for the company PPH spol. s.r.o.
 Křivánková, Martina
Bachelor thesis aims to create a framework concept and basis for a new corpo-rate social responsibility strategy for the company PPH spol. s r.o. The goal of the research is to identify values, principles and ideals that are important for the current employees of the company and the aim of this study is creation of framework foundation for a stable CSR identity. The basis of these innovative thoughts is the creation of new strategy and increased interest of potential employees to work for the company. The conducted research surprisingly suggested that the value of a salary today isn't given the first place, but other values are gaining a greater importance, such as relations at work and the possibility of personal growth. These indicators seem to be very important for corporate social responsibility. The key values will come from the core business of the company and they will be further used to create the given CSR plan. Because the company offers a chance of employment to disabled people too, it creates a great basis for the new strategy. Since the core idea of business of the company will be connected with their CSR activities, it creates the best possible way of incorporating CSR into the core business of the company.
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See also: similar author names
1 Křivánková, Marie
4 Křivánková, Markéta
1 Křivánková, Monika
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