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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Modern marketing communication tools and their use of a particular online store
 Jochimová, Natálie ; Pešek, Ondřej (advisor) ; Kajfoszová, Dorota (referee)
This Master´s thesis entitled Modern marketing communication tools and their use of a particular online store dedicated to modern methods of promotion on the Internet market of fashion in the Czech Republic, namely the largest of these deals ZOOT.cz. The aim of the work is based on quantitative and qualitative research to evaluate the use of modern tools of marketing communication in the example mentioned internet business when compared with other entities. The theoretical part of this thesis provides a definition of Internet marketing and the entire online environment, as well as a description of various marketing tools along with outlining their modern forms. In the practical part is to analyse these tools with an online shop ZOOT.cz. The main sources of data are the results of a survey from ZOOT called Fashion Report, data from Sklik to new service Retargeting about the effectiveness of its use, as well as the conclusions of individual and group interviews with employees of ZOOT or internal documents online stores on the effectiveness of individual used instruments. The results of these studies show that if companies use modern marketing communication tools, they are still more emphasis on the rapid inclusion of innovations into business activities, providing superior customer service, but also a form of monitoring advertisements for competitors.
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Product Placement in Czech Television Series Production Demonstrated on the Nova TV Channel
 Jochimová, Natálie ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
The Bachelor's Thesis on the topic of Product Placement in Czech Television Series Production Demonstrated on the Nova TV Channel is focused on the use of product placement, defined as a placement of products in audio-visual works, as a marketing tool. This Bachelor's Thesis aims to analyse perception of product placement by the audience, based on qualitative and quantitative research, demonstrated on the Nova TV Channel specifically. Moreover, this Thesis aims to assess product placement methods applied in Czech television series production and to propose possible improvements. The Thesis is based on certain examples of television series broadcasted on the Nova TV Channel. The data employed in the Thesis are collected from an in-depth interview with a MediaPro Pictures agency worker, survey and further research made by the author.
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