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National Repository of Grey Literature

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Logistické technologie se zaměřením na ECR v řetězcích obchodního typu Pejznochová, Jana ; Pernica, Petr (advisor) ; Jirská, Petr (referee) Práce rozebírá logistické technologie, podrobněji Efficient Consumer Response. Zabývá se příčinami vzniku, stručnou historií, prvky, přínosy pro podniky a implementací ECR v podniku. Cílem práce je ukázat, jak ECR funguje a jak je uplatňováno v praxi u výrobních i obchodních společností, jak ECR vnímají koneční zákazníci, a jak by při zavádění technologie měly postupovat podniky, které s ECR nemají zkušenosti. Detailed record

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