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Influence of the title European capital of culture on tourism
 Jíchová, Veronika ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The aim of the thesis is to describe the initiative European capital of culture and analyse the influence of the title on tourism in given cities. The way of awarding the title, its history and future is going to be introduced. The first part of the thesis is dedicated to the program Creative Europe, where also the project European capital of culture belongs. The second part of the diploma will be engaged in analysis of the influence of the title on tourism in two cities - Riga and Pilsen. Results of the cities will be presented both separately and in comparison with each other.
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2 Jíchová, Viktorie
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