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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Companies' web presentations at the example of DEVIDENT s.r.o.
 Ivancevscaia, Iulia ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
The aim of this bachelor's thesis is to show how companies should act when creating their web presentations or improving existing websites at the example of DEVIDENT s.r.o. The first chapter is dedicated to explaining the concept of internet marketing and its advantages and disadvantages. The second chapter analyzes the process of creating a web presentation and key principles of a successful website. The third and the forth chapters are practical and deal with the analysis of the old web presentation of DEVIDENT s.r.o., recommendations for improving particular parts of its website and evaluation of its new web pages. The thesis contains a common recommendation for all the companies that want to create a website or improve their web presentation.
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