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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Suggestions for Improving the Operation of Professional Sports Club
 Formánek, Radek ; Ing.Michal Šmerda (referee) ; Krejčíř, Jaroslav (advisor)
The thesis analyses the current economic position of the football club HC Kometa Brno, a.s. (joint-stock company), including the analysis of motives and conditions for the sponsorship of the club. The primary task of this thesis was to create a theoretical description of the points at issue of marketing (or marketing mix), suggestions for improving the operation of hockey club, financial analysis sponsorship opportunities and consequentially their practical use.
Detailed record
The Suggestions for Improving the Operation of Professional Sports Club
 Formánek, Radek ; Ing.Michal Šmerda (referee) ; Krejčíř, Jaroslav (advisor)
The thesis analyses the current economic position of the football club HC Kometa Brno, a.s. (joint-stock company), including the analysis of motives and conditions for the sponsorship of the club. The primary task of this thesis was to create a theoretical description of the points at issue of marketing (or marketing mix), suggestions for improving the operation of hockey club, financial analysis sponsorship opportunities and consequentially their practical use.
Detailed record

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