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Education of gifted pupils
HOVORKOVÁ, Lucie
This diploma thesis deals with the education of gifted scholars in primary schools. The theoretical part explains the terms like ability, talent, gift and its kinds, models and characteristics of a gifted pupils. Additionally, it is also focused on methods of teaching and forms of education in the Czech Republic and also abroad. Finally names institutions dealing with gifted children. The practical part is focused on the survey. The main purpose of it was to get information about education and work with gifted scholars in primary schools from the perspective of teachers. To find these data was chosen questionnaire survey. This was done on 31 primary schools. The results of this survey are described in the thesis.
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Analysis of Curaprox brand marketing strategy in Czech republic
Hovorková, Lucie ; Král, Petr (advisor) ; Richter, Stanislav (referee)
The objective of this diploma thesis is to evaluate current marketing strategy of the Curaprox brand on the Czech market and to suggest appropriate improvements. At first the theoretical basis of brand strategy is defined. It goes mainly about brand function, brand identity and brand equity. The theory is completed with detailed description for each element of marketing mix. To achieve the main objective there were both primary and secondary data collected. The primary data were obtained by conducting of field research and consumer survey. Based on data acquired the whole toothbrushes market in Czech republic was analyzed and the key factors of Curaprox market performance were characterized. In the conclusion several recommendations for future were proposed to use the brand potential even more and take chance of the opportunities still available on the market.
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Processing and Evaluation of Employees' Wages
HOVORKOVÁ, Lucie
The practical part of my bachelor{\crq}s degree dissertation I applied to the company KIII, spol. s r. o. I concentrated on an employee appraisal in the context of how to fairly reword employees. In this part I suggest a special form for this company. This form will create the basis for fairly dividing the benefits. I think, the company should think about increasing the limits of those bonuses. This will motivate an employee, which will make a great effect on their work. I believe that this suggestion will bring only positive results because it{\crq}s well formalized, fair and transparent.
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Structural Funds utilization for development of microregion Nepomucko
HOVORKOVÁ, Lucie
This work analyses the possibility of using financial resources from European Union´s funds for benefit of tourism development in the microregion Nepomucko. As a part of this thesis I would like to find out what is the potential of this region in connection with tourism. Nepomucko is an interesting microregion in the western Bohemia which offer its nature and historical beauty. It´s able to attract visitors. This microregion has very good potential for development of rural tourism and therefore was created the design for the farm-house. That is why was one country estate renovated and used them in tourist trade. Each factor is analyzed in separate part, attention is also paid to financial resource, which is a important subject in the process. The aim of the study analysing finance and prosperity of this device and seems very optimistic. It evaluates, according to receipts and expenditures that this sort of tourism may be used for the development of tourism in this area. In Nepomucko there are posibilities for the future to target as facilities with hight quality, looking for a new segment of demand and using financial resources from European Union´s funds. Chances of the applicants in the West Bohemian region are suitable, they correspond with the resources of the ROP of the NUTS II SW. Regional policy of the European Union is a indispensable foundation of the development the tourist trade. Not only private subjects but also regions take advantage of using financial resources from European Union´s funds, because the winner takes it all.
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Analysis of the Consumers' Behaviour in Selected Store in the Town of Orlová
Hovorková, Lucie ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The thesis deals with competitive environment and analyses shopping behaviour of the customers in the Coop Tip store in the town of Orlová. First part describes the retail network of the city and also the store itself. Then is the attention paid to the comparsion with its biggest competitor through the prices of consumer basket.In the main part follows the analysis of consumers'behaviour itself on the basis of data obtained by the polling in the store. And finally there are proposed some marketing recommendations on the grounds of the analysis's results.
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