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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Strategic Development of the Company VKS Pohledští Dvořái a.s.
 Hniličková, Kristýna ; Odehnalová, Jitka (advisor) ; Najmanová, Jitka (referee)
Presented diploma thesis deals with the strategic development of the company VKS Pohledští Dvořáci a.s. The thesis contains a list of current activities of the company and suggests opportunities for further development. To reach this objective various internal and external analysis are used, namely PEST analysis, Porter's five forces model, the Value chain and SWOT analysis. To explore the possibilities for future development of the company, two growth strategies are applied -- Porter's Generic Strategies and Ansoff Growth Matrix. There was a survey done which purpose was to monitor customer satisfaction with the products and services provided by the company and to suggest improvements in the company marketing. The conclusion summarizes the most important findings and proposes recommendations on the future expansion of the company.
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Chosen Issues of the Czech Republic Agriculture after the Entrance into the European Union
 Hniličková, Kristýna ; Karpová, Eva (advisor) ; Tunkrová, Věra (referee)
The subject of presented bachelor thesis deals with current problems and trends in the Czech Republic agricultural sector. The Czech Republic entered the European Union in 2004. After the entry into the European Union, the Czech Republic implemented rules and conditions of the common agricultural policy. The aim of this bachelor thesis is to signalize some of the problems which Czech agriculture has to face and to propose possible alternative solutions of these issues. The meantioned issues are especially different level of direct payments between new member states and the old members of the European Union, enforcement of international retail chain stores on farmers'prices, price instability on agricultural markets, low production intensity and poor farmers'earnings.
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See also: similar author names
1 HNILIČKOVÁ, Kateřina
1 Hniličková, Klára
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