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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of the Coca-Cola Company´s position on non-alcoholic beverages market in the Czech Republic
 Hankeová, Lucie ; Machková, Hana (advisor) ; Richter, Stanislav (referee)
The aim of this master thesis is to analyze the position of the Coca-Cola Company on the Czech market of non-alcoholic beverages using retail audit data. First of all, the information about non-alcoholic beverages market in the Czech Republic is provided as setting the context for the analysis itself. This includes the facts such as size, market structure and trends both in terms of covered categories and producers operating within the market. Subsequently, the Coca Cola Company as the globally largest producer of non-alcoholic beverages is presented into the given context and in relation to the main producers on the Czech market with emphasis on the segment of cola flavored drinks is assessed its position. The analysis primarily using hard retail audit data is in the final part of the thesis enriched with the results of the consumer survey delivering the important insights of consumers themselves.
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The eurozone in the historical context
 Hankeová, Lucie ; Pavlík, Zdeněk (advisor) ; Froňková, Martina (referee)
This thesis analyzes the current situation of the eurozone in terms of historical development, and searches for causes of problems in the decisions made during the initial stages of economic and monetary integration. Formation of the European Monetary Union is examined in detail from the inception of the European Monetary System, and until the introduction of the single currency in 2002. Attention is drawn to the fundamental divergence between some members during the formation of the Union, which leads to the significant bipolarity. Uniformity, or rather non-uniformity of the eurozone, is at first evaluated on the basis of the nominal convergence criteria, then according to the theory of optimum currency areas. The conclusion outlines three scenarios according to which the future of the euro area can be built.
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