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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Nezamestnanosť v ČR v rokoch 1993-2014
 Handzušová, Jana
This bachelor thesis discusses the unemployment of the Czech Republic from 1993 to 2014. This thesis deals with the unemployment from the age structure perspective with the focus on university graduates. The issue is analysed using the unemployment rate of people between the age of 25 and 29 throughout the entire period. Moreover, a perspective of the unemployment of university graduates that are registered at the Labour office is provided and fields of study with the highest unemployment rate of university graduates are identified. The work includes literature review describing the unemployment, its segmentation, methods of measurement and employment policy including used instruments. It also describes time series and decomposition method. In practical part, time series are modelled, using the least squares method in programme Gretl.
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Sociálne siete a jejich využitie pri propagácii turistickej destinácie
 Handzušová, Jana
This thesis deals with the issue of social networks and their use in the promotion of a tourist destination. Using eye tracking method, in-depth interviews and survey research, factors affecting consumers on social networks and consumer preferences in this area were identified. Focus lies on the importance of influencers used in the promotion of a destination and their impact on consumers‘ decision-making process. Therefore, factors influencing the visual perception of posts promoting a tourist destination on the social network Instagram were elaborated. By using research methods and analyzing factors, the goal of the work was achieved, namely to propose appropriate recommendations for promoters of tourist destinations.
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