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National Repository of Grey Literature

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	Influence of spa tourism on inhabitants of Karlovy Vary Horová, Tereza ; Jelen, Jakub (advisor) ; Fialová, Dana (referee) Detailed record
	Analyses of the competitiveness of the company HOROVÁ, Tereza The aim of this thesis is to evaluate the competitiveness analyses of the company. On the basis of acquired informatics I carried out financial analyses of the company. This part of my thesis covers the company´s assets and liabilities, the value of woodland, receivables, cost and profits. I was also interested in the area of the human resource managemenent. For analyses of HR I used the checklist examination for gaining useful information. On the basis of the results I carried out a SWOT analyses and beside the evaluation of the internal environment I realized the evaluation of the external environment by means of the Step analyses and the other methods. Detailed record
	Evaluation of the internal environment of the company HOROVÁ, Tereza The aim of this thesis is to evaluate the internal environment of the company. On the basis of acquired information I carried out a financial analysis of the company for the years 2004 - 2006. This part öf my thesis covers the company´s assets and liabilities, the value of woodland, receivables, costs and profits. It also includes a comparison with competitors in the same field. In addition I was also interested in the area of human resource management and to a lesser degree in production and marketing. On the basis of the results I carried out an evaluating of the company´s strenghts, weaknesses, opportunities and threats and put forward proposal for a new strategy for the company. Detailed record

See also: similar author names
3	Horová, Tereza
2	Horová, Terezie

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