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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The System of the Employees’ Motivation in an Organization
 Guričová, Marie ; Stříteský, Marek (advisor) ; Mičková, Sabina (referee)
The aim of the master's thesis is to analyze the importance of specific motivators for the employees of an educational company and consequently to show job satisfaction of employees with how the company uses the motivators at the moment. The questionnaire survey based on Stoewer test is used in the master's thesis. The questionnaire identifies the fields that motivate employees to work and the fields that the company use inappropriately and that lead to employee dissatisfaction with their work. Optimization solutions are proposed in the conclusion.
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The Tesco Company's New Products Launch Strategy
 Guričová, Marie ; Zamykalová, Miroslava (advisor) ; Černý, Miroslav (referee)
This bachelor thesis deals with new products launch on the market, specifically, it concerns private labels' products. I focus on the characteristics of the Tesco company and on the private labels' market. The SWOT analysis and customer segmentation are followed by the pivotal part of my theses - the marketing mix of the new products and customers' evaluation.
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