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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The creation of Balanced Scorecard for the company "Letiště Praha, a. s."
 Floriánová, Ivana ; Chylíková, Hana (advisor) ; Lukeš, Pavel (referee)
Theoretic methods assessing the performance of companies and Balanced Scorecard are descibed in part one. The company "Letiště Praha, a. s." is introduced in part two. The recent situation of this company is analysed and then Balanced Scorecard proposal is created in part three.
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Selecting a marketing strategy of comercial insurance company
 Floriánová, Ivana ; Daňhel, Jaroslav (advisor)
This thesis introduces problems of marketing in a commercial insurance company. It discusses the specificity of marketing in this domain, clarifies the importance of the right choice of the marketing strategy in commercial insurance companies. And it also desribes the situation on the Czech insurance market and analyses the most favourite real strategies used by insurance companies.
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