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Position of Skoda Auto company on the Indian market
Knížková, Šárka ; Müllerová, Františka (advisor) ; Fišera, Pavel (referee)
This bachelor's paper describes the position of Skoda Auto company on the Indian market. SWOT analysis and car sales comparison were used for the conclusions of this work. I also paid attention to India's automobile industry. Basic facts about India are also a part of this work as well as cultural differences and comparison of India and the Czech Republic according to dimensions defined by the Dutch sociologist Geert Hofstede.

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