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The Business Plan of a Fashion Brand
 Dudová, Lucie ; Müllerová, Jana (advisor) ; Habrmanová, Blanka (referee)
The various scenarios of approaching the business plan creation are described in the theoretical part. Both Czech and foreign sources were utilized. New and innovative ways of creating concepts for new business models are described. Following the theoretical base is created a unique concept for a starting fashion brand. The business plan describes details of the fashion brand launching process. The brand focuses of renting designer clothes designed by an in-house designer. The goal is to confirm feasibility of this project in the Czech market.
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