National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
Assessment of the shopping atmospherics of selected stores
Do, Hai Minh ; Chylíková, Hana (advisor) ; Judová, Kateřina (referee)
This Bachelor thesis is dealing with an assessment and comparison of shopping atmospherics of two selected stores owned by chain stores Tesco Stores ČR a.s. and AHOLD Czech Republic a.s., this is followed with suggestion on improvements. This thesis is divided into four chapters. The chapter part is focused on theoretical definition of shopping atmospheric and its components. The second chapter characterizes each chain store. It describes their brief history and a present and pictures their labels and services. In a third chapter the thesis deals with the assessment of each stores through a terrain research and deals with comparison through pair comparison method and a survey. A fourth chapters objective is to suggest possible solution for improvements each components of shopping atmospheric and to show todays retail trends that can influence it.

See also: similar author names
1 Do, Hung
Interested in being notified about new results for this query?
Subscribe to the RSS feed.