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Spokojenost a loajalita zákazníků v gastronomických podnicích
 Chornous, Alina
This bachelor's thesis deals with the issue of customer satisfaction and subse-quent loyalty in gastronomic establishments in Southern Moravia. Another goal of the thesis is to determine changes in customer behaviour due to the Covid-19 pan-demic. Auxiliary data for the problem analysis is collected through a questionnaire survey and evaluated using IPA analysis and statistical methods. After analysing the collected data to increase customer satisfaction, a proposal for solving the cri-sis aspects of gastronomic establishments is presented.
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