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Business plan of fitness center
Chmelík, Dan ; Kotáb, Jiří (advisor) ; Finardi, Savina (referee)
The aim of this thesis is to develop a business plan of fitness center with subsequent evaluation of the investment. First, the product itself and the ownership structure is introduced and than followed by an analysis of the market, customer, competitor analysis and analysis of suppliers, in which multicriteria decision with the help of Saaty method and the method of linear utility fiction is used. This is followed by personnel and marketing plan including marketing mix and marketing budget. In the financial plan, there is the opening balance sheet, statement of cash flow, profit and loss account for the first year and the balance sheet after the first year of business. In this section, the break-even point is calculated. The evaluation of the project is preceded by risk analysis. The sensitivity criteria of income is examined for the operation of two, or four factors. For the investment evaluation are used static and dynamic methods of evaluation. Under certain conditions, the project is profitable.
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Economics of sports club RC Sparta Prague
Chmelík, Dan ; Kotáb, Jiří (advisor) ; Slušová, Daniela (referee)
The aim of this study was to analyze the economics of sport club RC Sparta Prague, try to recommend some minor improvements and simultaneously express the conclusions, generally also valid for other similar sports. To achieve the objective, the SWOT analysis and methods of financial analysis, were used. From the perspective of the financial analysis, the specific technique which were used, where the analysis of the horizontal structure of the financial statements and analysis of the vertical structure of financial statements in both absolute and relative terms. The work demonstrated the absence of state aid for minor sports and the need for funding from other sources. If these sports do not find a sponsor or not own property, they are dependent on the resources of its members. Another possible source of funding that would not load the state budget should be earmarked taxes of betting and lottery companies.
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