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Inovace sklízecích mlátiček a jejich vliv na tržní podíl
Burget, Ondřej
This bachelor thesis focuses on the innovation of combine harvesters. First was described the history of these machines and their producers. Then I focused on innovation, which were introduced in the last years. Marketing strategies related to combine harvester’s sales were also covered. In cooperation with vendors, the most important innovations were chosen. Later was monitored their impact on market share. Official importers for the Czech Republic provided data about combine harvester’s sales.

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