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External and internal communication analysis in the company XY
Boula, Petr ; Bedrnová, Eva (advisor) ; Kašparová, Eva (referee)
The aim of this thesis is to analyze the communication of a certain company, to identify its weaknesses and to suggest improvements of the current state. To analyze the communication, standardized dialogues with kingpins in the firm, questionnaire research and a study of the company documentation were used. Owing to talks to one of the employees, after familiarization with the operating and fundamental processes of the company, all employees were sent an online questionnaire, which was answered by 21 of the complete number of 24. Simultaneously, dialogues with other four persons were made. Results of the dialogues and questionnaire research were analyzed and the state of communication inside and outside the firm was described. The communication inside the firm is not on a low level, but there are significant reserves in some areas conducive to improvement. Recommendations for improving the situation are described in a separate chapter.
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