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Spokojnosť zahraničných návštěvníkov v destinácii Jižní Morava
 Blažeková, Lenka
Blažeková, L. The satisfaction of foreign visitors in destination South Moravia. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis focuses on the analysis of satisfaction factors in the tourist destination Jižní Morava. A face-to-face field research was conducted in 5 areas of the region of South Moravia. The questionnaire survey took place in the months of June to September 2022 to collect primary data, of which 370 questionnaires were used for the purpose of this work. The aim of the work is to compare the satis-faction in the areas of Brno and surroundings, Slovácko, Pálava and Lednice-Valtice Area, Moravian Karst and Znojemsko and Podyjí. Furthermore, the correla-tion of the rating of overall satisfaction with the rating of individual factors was examined. On the basis of the research results, suggestions for improving the factors causing visitor dissatisfaction are made.
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