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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Retail trade in Belarus
 Biazrukaja, Aksana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In this thesis I focus on the retail trade development in Belarus in recent years and opportunities for entering the Belarusian retail market for foreign retailers. First of all I describe current situation in Belarus, both economic and political. Then I described the retail market, its basic indicators, the most common methods of sale, types of retail outlets and marketing communication. Finally I described consumer behavior of Belarusian customer and opportunities for foreign retailers to enter Belarusian retail market.
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Retailing v Bělorusku
 Biazrukaja, Aksana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Práce se zabývá stavem retailingu v Bělorusku. Popisuje změny, které v posledních letech prožívá Bělorusko a znázorňuje jak tyto změny ovlivňují maloobchod. Uvádím tady přehled jak kvantitativních (růst počtů obchodů, tržeb, atd.), tak i kvalitativních změn (změny vzhledu prodejen, forem prodejních jednotek, atd.).
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