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National Repository of Grey Literature

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Uplatnění nástrojů marketingového mixu ve farmaceutické společnosti Baťková, Vendula Bc. ; Lešetický, Ondřej (advisor) ; Nesnídalová, Jitka (referee) Teoreticko-metodologická část: obecné pojetí marketingu, popis jednotlivých nástrojů marketingového mixu. Aplikační část: charakteristika farmaceutického trhu, popis farmaceutické společnosti, analýza jednotlivých nástrojů marketingového mixu. Závěr: zhodnocení marketingu ve vybrané společnosti a následná doporučení pro management. Detailed record

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