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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of the company's internal and external environment
 BÍLKOVSKÁ, Veronika
The environment in which the company is located includes factors whose interaction may create new opportunities or they can act on potential threats to its existence. For this reason, it is necessary to closely monitor and systematically analyse the surroundings of the company. The STEP analysis and the Porter model of the five competing forces in the industry are used to determine the external factors. SWOT analysis of company is used to assess the internal and external factors affecting the success of the company. The research finds strengths and weaknesses, its threats and opportunities. On the basis of the detected information are designed procedures how to take maximum advantage of the opportunities and eliminate the impact risk on the enterprise.
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