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Equal Opportunities in Construction Engineering
Řeháková, Adéla ; Antl, Pavel (referee) ; Linkeschová, Dana (advisor)
Bachelor’s thesis "Equal Opportunities in Construction Engineering" deals with gender equality of employment opportunities, work-life balance, alternative employment and employment of graduates. Basic terms are introduced in the theoretical part. Based on the hypotheses carried out questionnaire survey is evaluated in the practical part. According to the evaluation of the investigation, steps are proposed to improve equal opportunities in construction companies.
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Equal Opportunities in Construction Engineering
Řeháková, Adéla ; Antl, Pavel (referee) ; Linkeschová, Dana (advisor)
Bachelor’s thesis "Equal Opportunities in Construction Engineering" deals with gender equality of employment opportunities, work-life balance, alternative employment and employment of graduates. Basic terms are introduced in the theoretical part. Based on the hypotheses carried out questionnaire survey is evaluated in the practical part. According to the evaluation of the investigation, steps are proposed to improve equal opportunities in construction companies.
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Ethics in the World of Advertisement
ANTL, Pavel
The dissertation deals with the dilemma of ethics in advertisement; it is divided into six chapters. The first chapter concerns communication and advertisement{\crq}s function in it. In the second part, I focus on the targets and methods of advertisement (they can be positive and negative). I describe the following processes: influence, manipulation, persuasion, suggestion, motivation and purpose of advertisement in the sectors of the market. The third part is directed at the principles of regulation and self-regulation (I explain their differences). How does self-regulation work in practice I showed in the practical example. The fourth chapter describes the most frequently forbidden commercials and in the practical examples, I show how the consumer{\crq}s protection works. In the fifth part,. I stress the importance of media literacy and the problems in media education. In the sixth chapter I focus on the advertisements and at different attitudes and opinions related to it.
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