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Media imperialism and its possible influence on identity perception: The case of Lebanese youth
Abdul Baki, Sandra ; Němcová Tejkalová, Alice (advisor) ; Lábová, Sandra (referee)
Western media imperialism in the Global South has long been a discussion in media studies. Lebanon, a country in the Levantine region, is often characterized by its conflicting Arab and Western identities. This study investigates whether the domination of Western media in the entertainment industry plays a role in shaping the cultural identity of the Lebanese youth towards a more Westernised one. The study uses a cross-sectional survey of 140 respondents aged 18-25 from five main universities in Lebanon. The study analyses the collected data through descriptive and inferential statistics. The study reveals that the higher the consumption of Western entertainment media, the weaker the fulfillment with local culture on the one hand and the higher the identification with Western culture on the other hand. In addition, respondents who have high consumption of Western entertainment media tend to adopt Western cultural preferences of wearing Western fashion, listening to Western music, and being fluent in both Arabic and Western languages at the same level. Keywords Media Imperialism, Cultural Identity, Lebanon, Youth, Western Media, Entertainment Media, Digital Media
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