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The impact of tour guide performance on tourists' satisfaction
 ŠMÍDOVÁ, Eliška
Tourism is constantly changing as well as the requirements for tourist guides. The main purpose of the bachelor thesis is to determine the influcence of a guide's personality on the satisfaction of visitors in tourism. Two monuments and their guides have been chosen for this work. They are castles called Kámen and Červená Lhota. Necessary data are collected through a questionnaire survey. The main object of the survey is to answer how the guides influences visitors of the castles. The collected data are analyzed and the results are evaluated and interpreted in the form of tables and charts. A proposal for improvement of the performance of the guides is drawn and discussed with the managers of the monuments. These findings can help especially with training of new guides.
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3 ŠMÍDOVÁ, Eva
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