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Political Marketing in the Czech Republic: Possibilities, Tools, Optimalization and Budgets
Šťastný, Tomáš ; Just, Petr (advisor) ; Kubátová, Hana (referee)
This thesis is devoted to the election and political marketing topics. I analysed different types of political marketing tools and guerilla marketing tools. Guerilla marketing is a special marketing form suitable for some campaign situations. Moreover we can use it for campaign optimization. This optimization is the core of this topic. It is important to find the best tools, with the lowest expenses for our preferred voters. In addition to that, I introduced several kinds of campaign tactics useable in the Czech politics. There are also election campaign proposed budgets for different types of the Czech elections.
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Návrh reklamní kampaně se zaměřením na guerilla marketing pro vybranou společnost
Šťastný, Tomáš
Šťastný, T. Suggestion of marketing campaign focused on guerrilla marketing for a chosen company. Bachelor thesis. Brno: Mendel University, 2018. The bachelor thesis deals with the suggestion of marketing campaign focused on guerrilla marketing for MONETA Leasing, s.r.o. Suggested form of the campaign is based on the analysis of primary and secondary data. Main aims of the campaign are to gain new clients and to spread the brand of the company. Last part of the suggestion includes detailed calculation of all the costs.
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Ekonomika ochrany mladých lesních porostů proti buřeni
Šťastný, Tomáš
The aim of this thesis is based on the analysis of literary sources name and describe the range of procedures in the protection of young plantations against from forest weed. Make a comparison of economic efficiency for the selected most important practices protection of young forest stands against from forest weed. Evaluated criteria were: the consumption of time and the amount of the costs. For the evaluation of time consumption were based of the plot, where was measured the time consumed for treatment of 1 ha of selected methods. From the measurement of the time consumption was evaluated a method of protection of cultures against weed chemically in stripes as the most productive. The consumption of time was the 12.15 hod. Contrary, the least productive seems to be the method nationwide trimming scythe, when consumption is time of 55.2 hod. For the evaluation of the above costs have been quantified the total cost of the selected methods of protection against weed. From the point of view of economic efficiency has been detected, the method of chemical protection in the lanes as the most preferred, the identified costs in the amount of 2244 CZK/ha. The highest cost for treatment of 1 ha shows the trimming scythe by the way 6227 CZK/ha.
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Nórsko a integrácia do EÚ - vnútroštátne a medzinárodné aspekty
Šťastný, Tomáš ; Kučerová, Irah (advisor) ; Karlas, Jan (referee)
This thesis is based on the historical base, a deep look at the Norwegian referendum results and public opinion development. We concentrated on three research questions and on three related hypotheses studying Norway history, Norwegian politics and the possibilities of Norwegian integration to the European Union. We studied intrastate and also international aspects of this integration process. The Nordic cooperation is very important for this research. This Nordic cooperation provided a platform for alternative economic cooperation and this cooperation is also a special first stage on the way to the EU. We fulfilled the thesis goals, we answered the research questions and we verified all three hypotheses. In conclusion, we think that Norwegian admission to the EU is unreal nowadays because there are non-sufficient economic and non- economic reasons and stimuli for that. Norwegian political parties are not interested in this topic because this topic is very risky. Moreover, Norwegian public opinion is against the full membership in the EU.
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Political Marketing in the Czech Republic: Possibilities, Tools, Optimalization and Budgets
Šťastný, Tomáš ; Just, Petr (advisor) ; Kubátová, Hana (referee)
This thesis is devoted to the election and political marketing topics. I analysed different types of political marketing tools and guerilla marketing tools. Guerilla marketing is a special marketing form suitable for some campaign situations. Moreover we can use it for campaign optimization. This optimization is the core of this topic. It is important to find the best tools, with the lowest expenses for our preferred voters. In addition to that, I introduced several kinds of campaign tactics useable in the Czech politics. There are also election campaign proposed budgets for different types of the Czech elections.
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Public tenders in the Czech Republic - their potential and application
Šťastný, Tomáš ; Borkovec, Aleš (advisor) ; Hraba, Zdeněk (referee)
The topic of this submitted diploma thesis is an analysis of the commissioning and evaluation of the public procurement in the Czech Republic. I pay attention to the most frequent mistakes at spending public funds through the public procurement. The first chapter is devoted to the theoretical description of the Czech public procurement system. The next chapters include the overview of the evaluation system and evaluation criteria in the public procurement. The forth and the fifth chapters are focused on the general and individual mistakes during the commissioning and the application procedure.
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The legal immigration policy in the European Union
Hermanová, Jana ; Grmelová, Nicole (advisor) ; Šťastný, Tomáš (referee)
The main aim of this thesis is to explain the current legal regulation of immigration of the European Union. The first chapter is dedicated to the introduction of migration with the description of the theories of migration and the summary of possible causes and effects. The second chapter deals with the development of migration policy of the European Union. The third chapter describes current legal regulations in the field of immigration. The last part of this thesis analyses three judgements of the European Court of Justice, related to the immigration.
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