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The concept of developing the innovative potential of the company.
Tolkner, Michal ; (Hons), Ivana Neubauerová, BA (referee) ; Bartes, František (advisor)
The thesis deals with designing a concept for developing the innovation potential of a telecommunications company. The theoretical part presents factors influencing innovation potential, as well as approaches to evaluating and measuring related variables. In the analytical part, the company is introduced, and the current situation is described by combining several approaches. Based on the results of the analytical part, proposals for solutions are developed. The resulting concept for developing the innovation potential of the company will serve as a guide for further work with innovation within the company.

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