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National Repository of Grey Literature

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Marketingový mix vybrané firmy Čapek, Michal ; Bursíková, Marcela (advisor) ; Lenk, Jiří (referee) Tématické zaměření práce je marketing malých a středních firem. Práce se zabývá konkrétní malou firmou, která se aktuálně potýká s odlivem zákazníků a poklesem tržeb. Autor analyzuje marketingový mix firmy a v něm hledá možné příčiny nepříznivého stavu. Použití nástrojů MM hodnotí a navrhuje možné změny, které by firmě pomohly oživit zájem zákazníků. Detailed record

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