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Optimalizace nabídky pro poskytovatele služeb pohybových aktivit pro seniory
Žochová, Denisa
The goal of the bachelor thesis is to create proposal of offer optimization for service providers of physical activities for seniors. The first part deals with literature overview discussing active ageing and communication channels which seniors use when searching for physical activity opportunities. The second part focuses on analysis of primary and secondary data based on which the proposal was created. Separate chapter is dedicated for the proposal of optimization. Chapter discussion describes the limits and limiting factors.

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