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Marketing v pojišťovnictví
 Marinč, Lukáš
The subject of this bachelor thesis is to create a communication mix for Halali - všeobecná pojišťovna, a.s. based on analysis of the environment of bussiness. Secondary data available from annual reports is used to generate the analysis, primary data obtained from the questionnaire survey is used to adapt the mix. Responses were collected on the Internet and 100 respondents participated. After the business analysis, a communication mix is designed to match the specifics of the insurance products and the results of the questionnaire survey among the clients of the insurance companies. Due to the development of online marketing, most of it is focused on it, for the respondents was one of the most trusted and the most common ones they meet.
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