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National Repository of Grey Literature

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A customer oriented marketing of construction company Gloc, Jiří ; Schenková, Klára (referee) ; Dohnal, Radek (advisor) This diploma thesis deals with issues of marketing communication in a construction company. Theroretical basis is then applied to a certain construction company which is UniPi.technology. The thesis includes strenhths and weaknesses of the company and a specific marketing communication plan for the following year. Detailed record

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