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National Repository of Grey Literature

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Marketing planning in construction company Kundelius, Ondřej ; Talač, Ing Michal (referee) ; Dohnal, Radek (advisor) This diploma thesis deals with issues of marketing planning in a construction company. Theoretical basis is then applied to a certain construction company which is KALAB-stavebni firma company. The thesis includes strengths and weaknesses of the company and a specific marketing plan for the following year. Detailed record

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