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National Repository of Grey Literature

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Promotion of an e-shop Kratochvílová, Veronika ; Šimek, Pavel (advisor) ; Vasilenko, Alexandr (referee) The bachelor thesis is focused on problematics of an e-shop. The main goal is to analyze used methods and processes of advertising on real electronic shop which includes its verification. After, in the evaluation of results, is discussed search of goods Heureka and Zboží.cz. Those informations are shown in charts, where the proportion of used methods clear next to the total results of an e-shop is clear. Detailed record

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