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National Repository of Grey Literature

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Monitoring the effectiveness of marketing in the construction company Čermák, Pavel ; Aiglová, Petra (referee) ; Dohnal, Radek (advisor) This thesis deals with monitoring the efficiency of marketing at construction company. The aim of the work is comparing the effectiveness of investments in marketing for the new and regular customers. The output of work is matching of the amount of investments made in marketing in contrast obtaining new and retaining existing customers during achieving the same profits. Detailed record

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