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Strategic analysis
 Houšková, Kristýna ; Mikovcová, Hana (advisor) ; Karnet, Jiří (referee)
The main goal of this bachelor's thesis is to carry out a strategic analysis of construction company Metrostav a.s. The thesis is divided into four parts, one being introduction, second theoretically methodological part, third practical part and conclusion in the end. Goals of the thesis are described in introduction, theoretically methodological part defines the key words and explains methods applied in the practical part. Analysis is divided into external and internal analysis. External analysis describes the company's environment and it's influence on the company. It includes PEST analysis, Porter's five forces analysis and map of strategic groups. Internal analysis identifies company's resources and it's relations. SWOT analysis represents connection of both analysis. Conclusion includes a summary and suggestions for the future course of the company.
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