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National Repository of Grey Literature

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Digital content for social networks Novák, Jakub ; Krsek, Libor (advisor) ; Truhlář, Filip (referee) Abstract The goal of this thesis is to reveal some basics about social media marketing and creating the content for social media. In theoretical part thesis deals with some basic terminology and procedures used in successful marketing communication . I am explaining them and giving some examples as well. In practical part I am showing the exact approach we choose while working on our project Maťa varí! Detailed record

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