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National Repository of Grey Literature

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Návrh komunikační strategie prostřednictvím Pintrestu pro vybranou firmu Vodičková, Alžběta Vodičková, A. The Proposal of communication strategy via Pinterest for chosen firm. Bachelor thesis. Brno: Mendel University, 2015. Bachelor thesis focuses on social network called Pinterest. The main objective is to design a communication strategy through social network Pinterest for a selected business. For this purpose author conducted a questionnaire survey (n = 392) in September and October 2014. Data were analysed with use of MS Excel and Statistica v. 12. Although there are users of Pinterest and their number is growing, at the moment the results suggest that in this particular case other communication tools deserve more attention and investments in use of Pinterest may be yet postponed. Detailed record

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