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The Communication Campaign on the Selected Product
 Janouchová, Jana ; Kozlová, Taťána (advisor) ; Kincl, Tomáš (referee)
This thesis ellaborates importance of the marketing research. The research has been based on the tailor made questionnaire directed to the assumed target group. The research has been conducted in the Curaden Czech s.r.o. and based on its resutls, there was designed a new marketing campaign. This campaign was included into overall annual marketing plan of the Curaden Czech. Objective of the campaign was to acquire and penetrate a new distribution channel: dental clinics and dental hygienists.
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