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Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
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Management of Tourism in the selected Location
Hronová, Jitka ; Hesková, Marie (advisor) ; Řezáčová, Blanka (referee)
The primary target of bachelor work is analysis an area of locality Opařany for tourism and recreation. Discover the possibilities employment of potential visitors at the connection with possible recreational activity in locality. The dispensable component was implementation analysis of locality Opařany, SWOT analysis, analysis of service, take photo of contemporary terrain and mark of suitable stretch. For together of proposition product used primary research and map of terrain option locality. With synthesis secondary and primary information it was go to the assessment of terrain research in locality Opařany. Out of reach results of SWOT analysis after assessment of Strenght and Weakness, Opportinities and Threats, should choose locality Opařany offensive strategy, founded on Strenght locality with elimination of potential Threats the external surrounding. On basis of assessment the best product should be nature trail. The product should make use of families with children and also with children from kindergarten and grade school. The nature trail should take use children from mental hospital that in locality. In bachelor work observed the primary target -- on basis analysis of locality Opařany treated SWOT analysis. On basis SWOT analysis treated the proposition on strategy development of tourism in locality Opařany and prepared proposition on building of system nature trail and recommended propositions on modification of current tracks.
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Current Transformers and Current Sensors Confrontation
Popek, Jiří ; Bok, Jaromír (referee) ; Topolánek, David (advisor)
Current transformers and current sensors are devices which are mostly used for current measurement in high voltage systems. This devices transform measured currents to range which are workable for measurement and protection devices. Current transformers have been using for current measurement since electric system was built. Current sensors are using for measurement after applying digital devices in their secondary circuits. Theoretical part includes fourth and fifth chapter. These chapters contain construction analysis and characteristic points for both devices. Practical part is in chapter six. This chapter consists results from laboratory measurement. Results are used for verification with theoretical part of the thesis. Accuracy class in nominal range and progress for measurement error in overcurrent range was verified for tested devices. Conclusion of this thesis comparing properties and summarises results from laboratory measurement.
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Heterologous Expression of ABC Transporter in Catharanthus Roseus (L.) G. Don
Pomahačová, Barbora ; Dušková, Jiřina (advisor) ; Tůmová, Lenka (referee) ; Grančai, Daniel (referee)
In this thesis, the regulation of transport is investigated as a limiting factor in biosynthesis of plant secondary metabolites. CjMDR1 in Catharanthus roseus (L.) G. Don. has been selected as a model system of active transporters. CjMDR1 is a member of ABC (ATP-Binding Cassette) protein superfamily. Especially, in previous reports it was found to transport preferably berberine in its producing plant, Coptis japonica. In order to look into the role of the ABC transporter berberine was exogenously fed to Catharanthus roseus cell line and evaluate the transport of the compound. Based on a series of experiments in this study it can be concluded as follows. 1. Transport of berberine in wild Catharanthus roseus was not clearly associated with ATP-dependency. Using diverse inhibitors it was proved that berberine was not an exclusive substrate of native ABC transporters in Catharanthus. Alternatively berberine might be transported via H+-antiport or efflux transporters from MATE (multidrug and toxic compound extrusion) group which was previously found in other heterologous plants (Yazaki, 2005). In reality in Catharanthus some effect of pH on plasmatic membrane on berberine transport has been observed. However, the exact mechanism of berberine transport on vacuolar and cell level was not fully uncovered...
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Analysis and modification of thin layers using ion beams
Jonner, Jakub ; Lörinčík, Jan (referee) ; Bábor, Petr (advisor)
This diploma thesis deals with analysis and modification of thin layers using ion beams. The first part of this diploma thesis deals with phenomena accompanying ion beam bombardment of solid matter. The second part of this diploma thesis is concerned with Secondary Ion Mass Spectroscopy (SIMS) and Low Energy Ion Scattering (LAIS). This work convey some basic information about these two techniques and it also deals with some benefits result in their connection into parallel depth profiling mode (such as better depth resolution of the LEIS profile, quantification of the SIMS). These benefits are demonstrated on MoSi film measurement. Within the framework of this thesis a new UHV manipulator was designed. This new UHV manipulator is equipped with precise stepper UHV motor and since the proportions are smaller, the manipulation with a sample in a space limited UHV chamber is much more comfortable and more precise. The third part of this diploma thesis deals with ion-beam induced transformation of epitaxially grown Fe films with thickness of 22 monolayer (ML) and 44 ML on Cu(100) single crystal at room temperature. Metastable Fe films of 22 ML thickness were prepared in CO pressure and 44 ML Fe films were prepared by co-evaporation of Fe with Fe64Ni36 (invar). Structural changes are analyzed by scanning tunneling microscopy and low-energy electron diffraction. The aim of this thesis is to discuss the influence of the sputtering parameters such as ion dose and ion energy on the nucleation of bcc nanocrystals, their growth, final shape and size. The influence of different Ni concentration on stability of 44 ML thick Fe films is also discussed.
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Analysis of current situation and trends in distribution channels in the German market
Zabloudilová, Pavlína ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The objective of this master's thesis is to analyse trends in distribution in the German market and evaluate their importance in the retail environment. The first chapter of the thesis deals with the issue of distribution from a theoretical perspective. Analysis of the German economy and retail environment serves as a basis for further elaboration of the thesis. In the German market is growing the importance of the e-commerce and there is a tendency of integration of distribution channels. The current situation and trends in distribution channels as well as the trends of the future are outlined on the basis of secondary data. The analysis is completed by qualitative research, which determines the potential use of current trends.
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Alternative methods in data management
RUBÁČEK, Jan
The objective of this thesis is to monitor the issue of data organization, focusing especially at their efficient retrieval. Particular attention will also be paid to the use of the 3D working environment. This thesis furthermore analyses primary and secondary sources and describes a creation of a 3D application based on this analysis.
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Životní úroveň britských a španělských spotřebitelů
Gašperčíková, Denisa
Bachelor`s thesis deals with the issue of measuring living standards using the indicators that depict it`s material side, mainly GDP. It uses indicators of material living standards and alternative indicators of living standards. Secondly it deals with participation of the English and the Spanish in tourism. Required data were obtained from secondary sources. The questionnaire survey was made to bring subjective views of each country`s citizens on their living standards, focusing on factors that affect the choice of vacation. Secondary and primary data are put into context with each other and complemented with recommendations for subjects doing business in tourism.
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Market segmentation of generic drugs
Saidov, Farrukh ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
The main goal of this Bachelor's Thesis is to discover and describe significant differences in consumer's behavior on the Czech generic drugs market. Based on the revealed differences discover and characterize consumer segments on the generic medicine market. The theoretical part contains the explanation of the segmentation process from the marketing point of view. The practical part comprises main characteristics of the Czech generic drugs market and the analysis of the secondary and primary data. The market segmentation was based on the results of these analyses. For the segmentation process was used the IBM SPSS Statistics program version 20. The result of the thesis discovers four market segments and recommends advisable marketing strategies for them.
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