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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Zeměpisná označení a označení původu výrobku ve světle nové komunitání úpravy
 Pašková, Barbora
This bachelor thesis deals with designations of origin and geographical indications of products and determines the benefits and risks to Czech entrepreneurs and consumers. The first part deals with modification of labels in the European Union and national markings called quality marks. Explains the basic differences between trademarks and protected indications and focuses on solved disputes between them. The main part provides view on the impact of indication on sale of products. It deals with their importance and points to propagation of labels. The last part is focused on disputes concerning the designations of origin or geographical indications of Czech and foreign products.
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The Marking Klasa from the Viewpoint of the Chosen Market Subjects
 PROVAZNÍKOVÁ, Hana
This diploma thesis interprets KLASA brand in context problems quality, in the concrete quality of foodstuffs. Practical part is presentation survey with questionary in the midst of selected market subjects in the Czech Republic. The main task of diploma thesis is the evaluation of influence of national KLASA brand on commercial fruitfulness of firms, particularly in bake products segment.
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