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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Corporate Social Responsibility, its applications and perceptions of employees in Pilsner Urquell
 Mareček, Zdeněk ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
The theoretical part defines the concept of corporate social responsibility, important areas that are a part, provides reasoning for implementing the concept, speculates about the meaningfulness of corporate social responsibility in today's environment, taking into account the relationship existing businesses and consumers. Practical part defines and analyzes the social responsibility of Pilsner Urquell including a survey of staff views on this area in general and also in the Pilsner Urquell using a two-stage occupational research. The work should, inter alia, help to direct further actions Pilsner Urquell in area of social responsibility, including its internal communication in a manner which would be the best acceptable and easily identifiable to employees.
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