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National Repository of Grey Literature

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Vizuální percepce vybraných destinačních typů České republiky Mokrý, Stanislav This dissertation deals with the visual perception of the destination types of the Czech Republic used for tourism purposes. Methods of quantitative content analysis, questionnaire containing visual method, eye tracking and Q-method are used to identify the crucial factors that affect the perception of the destination types and visualized persons. Analysis of these factors is conducted. Analysis of destination types characteristic for the Czech Republic results in the abstraction of recommendations that may be used mostly in the management of the destination types. Detailed record

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