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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Návrh PR aktvít verejných vysokých škol voči zahraničným inštitúciám
 Havránková, Marta
Diploma thesis is providing results of analysis of marketing tools of Czech public universities towards the foreign institutions, decisions behaviour of foreign students, motivation of foreign students to study abroad. The evaluation of three qualitative, two quantitative researches compared with secondary data led to the proposal of general model "model of seven steps". It also led to the recommendations for preparation of marketing strategies for Czech public universities towards foreign institutions.
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