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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
PPC reklama jako nástroj propagace pro firmu Hypergen, s.r.o.
 Hanáková, Michaela
Aim of this bachelor thesis is to review promotion possibilities for the web pages of the company Hypergen, s.r.o. through the evaluation of the effectiveness of cer-tain methods in PPC advertising systems. In this thesis the effectiveness of proposed procedures was reviewed. These procedures specifically deal with performance comparison of certain types of campaigns, whether the presence of the brand name in an ad have a positive effect on their performance and a performance comparison of targeting. An experimental method on eight advertising campaigns was used to achieve the results. Based on results recommendations are made in the end of the thesis.
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Využitelnost nástrojů online marketingu v malém podniku
 Padalíková, Simona
The bachelor thesis Usability of Online Marketing Tools in a Small Company is focused on problems of online marketing tools in smaller company with limited budget for its online marketing. The paper consists of two main parts - the first theoretical part concerning the view of traditional marketing and its tools as well as on online marketing and its benefits and the second practical part dealing with an introduction of Google AdWords, its provisioning and setup. Moreover, the sec-ond section the company MOTO HOBBY, where the Google AdWords campaign is implemented, is presented. Within the conclusion of the thesis the question whether the advertising campaign is beneficial for MOTO HOBBY despite its limited budget is raised and analysed. Further, the recommendations about the utilization of the Google AdWords and the investment into the tool are added.
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