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Finding synergy on the internet - Google case
Kosinová, Kamila ; Köppl, Daniel (advisor) ; Jirků, Jan (referee)
The bachelor thesis "Finding synergy on the internet - the Google case" focuses on the topic of media conglomerates and Google, which some actors consider as a media company. In the paper I talk about Google in more detail - describing its activities, historical development and advertising tools it offers to the customers. Regarding advertising, I analyze in detail online and print advertising, their characteristics, advantages and disadvantages. One chapter is devoted to the development of investments in advertising. The focus is on various media types in recent years and the comparison of digital advertising with print advertising. The paper deals with print and online media, their characteristics and development. Specifically I focus on the media convergence and its impact on the functioning of media concerns. At the same time, it describes the changes that are associated with it. The paper is also dedicated to the relationships between Google and publishers and whether the relationships are based on cooperation or competition. To map the topic, I used a desk research method and worked with secondary data from various sources.
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Project DEAL: plans, challenges, results
Grötschel, Martin
DEAL is an initiative of the Alliance of Science Organizations in Germany with the goal to conclude nationwide licensing agreements for the entire portfolio of electronic journals from major academic publishers. The intention is to bring about significant change to the status quo in relation to negotiations, content and pricing in the process and to achieve wide-scale, lasting improvements in open access to scholarly literature. The first agreement with a major publisher was signed on January 15, 2019 – after a long series of negotiations. I am a member of the DEAL negotiation team and will report on the whole range of plans and challenges as well as my expectations for future development.
Slides: idr-1448_1 -  PDF
Video: idr-1448_2 -  MP4
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Relations between media organizations and digital intermediaries
Bešťák, Václav ; Soukeník, Štěpán (advisor) ; Křeček, Jan (referee)
The diploma thesis focuses on the relations between digital intermediaries and media organizations on the Czech market. Its goal is to describe a new, ever-evolving environment, which has been affected by the swift rise of digital platforms and by the change in business models of publishers. The thesis puts this phenomenon in the context of media studies and critical political economy and defines the terms "digital platforms" and "digital intermediaries". It also looks more closely at the current challenges related with the content consumption in the digital environment - which includes a discussion of copyright, changes in user behavior and content monetization. The research part is based on individual in-depth interviews with members of digital intermediaries, media organizations and third parties. The analysis takes place in a general, ethical/normative point of view and aims for understanding how the parties interact and work together, how they perceive this environment, how they see its changes and future development.
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Finding synergy on the internet - Google case
Kosinová, Kamila ; Köppl, Daniel (advisor) ; Jirků, Jan (referee)
The bachelor thesis "Finding synergy on the internet - the Google case" focuses on the topic of media conglomerates and Google, which some actors consider as a media company. In the paper I talk about Google in more detail - describing its activities, historical development and advertising tools it offers to the customers. Regarding advertising, I analyze in detail online and print advertising, their characteristics, advantages and disadvantages. One chapter is devoted to the development of investments in advertising. The focus is on various media types in recent years and the comparison of digital advertising with print advertising. The paper deals with print and online media, their characteristics and development. Specifically I focus on the media convergence and its impact on the functioning of media concerns. At the same time, it describes the changes that are associated with it. The paper is also dedicated to the relationships between Google and publishers and whether the relationships are based on cooperation or competition. To map the topic, I used a desk research method and worked with secondary data from various sources.
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Google Book Search : the analysis of the system and its usage in the Czech Republic
Frčka, Pavel ; Bratková, Eva (advisor) ; Souček, Jiří (referee)
The topic of this master's degree diploma thesis is the Google Books service, formerly Google Book Search and Google Print. The wider general context is described briefly in the first two chapters. Google company and its portfolio of services are introduced, as well as the latest progress in sharing of information, for example trends as digital libraries and open access. Third chapter presents results of the analysis of the Google Books as the complex system. Mentioned are: a history of the service, Library Project, Partner Program, metadata harvesting, scanning methods, available searching options, all information and functionalities in the individual records, users' participation. Chapter four is focused on copyright law and disputes related to the Google Books. Fifth chapter deals with the usage of the Google Books in the Czech Republic, in the terms of all local activities. Great attention belongs to digitization in cooperation of Google company with National Library of the Czech Republic. Two questionnaires were done for this thesis, between college students and large Czech publishers. Good knowledge of the service existence was found; the most attractive attribute is the presence of full texts. Publishers appreciate a possibility of selling e-books. Detailed results of both surveys are the content of...
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Digital libraries of commercial publishers
Kvašová, Jana ; Bratková, Eva (advisor) ; Sakastrová, Lucie (referee)
Bc. Jana Kvašová 2011 Digital libraries of commercial publishers Abstract (in English): The aim of the thesis is to analyze and compare the current state of selected digital libraries of the most significant commercial publishers of scientific literature (SpringerLink, Wiley Online Library, ScienceDirect). The first chapter describes digital libraries in general and points out some of the specifics of digital libraries owned by commercial publishers. Basic terms like "digital library", "digital source", "digital document" are also explained in this chapter. The core of the thesis is represented by three analyses of selected digital libraries; Wiley Online Library (http://onlinelibrary.wiley.com/), SpringerLink ( http://www.springerlink.com/) and SciVerse ScienceDirect (http://www.sciencedirect.com/). The following chapter describes the connecting of digital libraries using the CrossRef service. The final chapter compares the main features of digital libraries and presents trends and possible future of this field. Key words (in English) digital library, publishers, Wiley Online Library, SciVerse ScienceDirect, SpringerLink, John Wiley and Sons, Elsevier, Springer, CrossRef, DOI
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Master B with the Die from the collection of National Gallery in Prague
Veselá, Markéta ; Zlatohlávek, Martin (advisor) ; Konečný, Lubomír (referee)
The aim of this essay is an assessment of an anonymous engraver's work from the early 16th century whose monogram is a cube with a letter B. The essay is divided into two separate main units. The first enclosed unit includes texts helping us to create a partial picture of the Master's life. There are information dealing with a cultural environment and a technological development of the graphic art in the times of the Master's existence. The second unit is a char- acterization and a detailed analysis of selected pieces of work with an accent on the technologi- cal aspect of the prints. The creation of the Master's B of the Die life story was very difficult considering the lack of the literature. After a thorough search in libraries and on the internet not even one continu- ous text concerning directly this artist has been found. Incomplete information have been found only in collected encyclopaedias about art. For drawing-up at least a short life story accessible information about cultural environment of the then humanistic society have been used which are composed in a separate chapter. The next separate part of a lesser extent is interested in edi- tors co-operating in the Master's B of the Die environment and participating on the production of his graphics. Together with the analysis of the...
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